Our Story 

The recurring dream to open my own boutique started many years ago during my retail management days. Through the years, as I managed teams in small to medium-sized specialty stores…time after time, someone would say to me, “Why don’t you open up your own store or buy this place?!”

I put my heart and soul into the companies I worked for, in hopes it translated deeply to the people I worked closely with and the customers we serviced daily. As I look back now, it was about 6 years ago where I realized a pattern had revealed itself to me --- that I poured so much into other people’s establishments and visions, and at some point, those journeys would end (once I did all that I could do there).

Deep inside I knew I wanted to create a store where people could come to work as themselves, get celebrated for the strengths they possess, and get support to develop in the areas they wanted or needed to…and together we’d thrive! This would be a team that would continue to bring raw, authentic, and meaningful experiences to customers and remind people that we can create shared experiences beyond the transactions we encounter every day and whether a sale was made or not that day…a connection and experience was made and that is what matters to building lasting relationships and meaning behind what we were selling – that it was truly about the customer and how each piece had meaning, purpose, or simply an unexpected treat to self or for someone else. And thus, the urge to start my own business and the beginning stages to visualize what that meant to me was born.

I started talking with close family members and friends about the idea to open up a store, what it would carry, and realized throughout my life – at the center – are people. Through fashion (and in other ways), as we explore self-expression, we’d often hear things like: “That is definitely you!”; “I saw this, and it was perfect for you.”; “That’s a ‘you’ shirt.”; “Those are your colors.” Or on the flip side: “That’s different.”; “If you like it.”; “Are you sure you want to get that?”; “You can’t wear that with this…that’s a fashion no-no.”

Times continue to change where you can both follow style trends and be a trendsetter, or not follow any trends at all…and that is OK. This journey is about becoming who we are with the obligation to be truest to ourselves and to support one other in our own uniqueness. Thus, Oblige Boutique was conceptualized, and the building of this brand was born several years ago and officially established in 2019 and fully launched in 2020.

Each piece is hand-selected with the intent to provide our O.B. Fam and guests  everyday pieces with a little special detail (i.e. pattern, shape, embellishment, texture) that speaks to you. We sell both new and previously owned items (with a size range up to 3X) we hope you feel a connection to, for yourself or to gift someone else! We hope you are drawn to the pieces we offer to express yourself, create memories, and remind us -- we are all special!

As we continue to grow Oblige, we will expand on our selection of products and sizes!

We celebrate you!

Thank you for getting to know us! 

We welcome you to the Oblige community and please enjoy your shopping experience!
🖤🤍 Tania | Founder & O.B Team 🖤🤍